What is the Science of Music℠?
The Science of Music℠ is a vast body of heavily replicated
and vetted
academic
and scientific research that includes
surveys, observations,
and brain studies
performed by
distinguished experts and confirmed
by field experience.
This research has proven that the right music can:
- Increase sales
- Guide food and beverage selection
- Influence dining speed
- Decrease customer perceptions of waiting time
- Create a positive "take-away" dining memory
- Improve staff attitudes and productivity
- Help improve customer-staff relations
In study after study, and in the field tests of the Ambiance Radio system, application of the Science of Music℠ can translate to increases in top-line revenue of 5-20% based upon the specific ways the Science is applied.1 Surprised? Even very experienced hospitality professionals often find it easier to accept the relationship between atmospheric music and the image of an establishment than the concept that music can be managed to influence the perceptions and behaviors of customers and employees, and specifically to improve financial results. Ambiance Radio can demonstrate to hospitality managers that if executed properly, music can do so much more than fill a room with noise. We want you to look at music in a different light, as a contributor to ROI rather than as a line expense on the P&L.
Contact your Ambiance Radio representative to find out more about the research behind the Science of Music℠ and to find out how it can be put to work for you.
1 Individual results will vary based on local conditions and specific applications of the Science.
